The ultimate guide to find keywords for SEO
The importance of keywords in ranking any site is immense. And that's why you need to know how to find keywords for SEO. If you can do this successfully, it is possible to rank your site in search engines quickly.
In this post, we will talk about how to choose keywords for SEO for blog post . We will also discuss some more important things about keywords here.
How to find keywords for SEO Basic
What are Keywords
You need to know what are keywords before you get to the main topic. The key phrase we use in the search engine is to find out about something. To put it simply, you searched Google for 'how to make money online. Here "How to make money online" is your keyword.
Keywords are not always with one word. A keyword is often a combination of several words. For example, you want to know about travel. In this case you-
- Low-cost travel
- low-cost travel packages
- low-cost travel places
You can use different sentences like this.
Each of these sentences is the key phrase. Hope you understand that "What are keywords?".
Types of keywords
We can divide the keyword into two main types, e.g.
1. Short Tail Keyword
If you can understand long-tail keywords, it seems that you no longer have any difficulty in understanding what short-tail keywords are. Example: “skincare” or “skincare routine” etc.
2. Long Tail Keyword
Long-tail keywords mean that the number of words is more than 2/3 of the key phrase. For example: "daily skin care routine at home with home remedies." This can be a good example of a long-tail keyword.
What Is Keyword Research?
Keyword research is a very important part of SEO (search engine optimization). It is possible to find the most used words on a particular topic. That is, keyword research is about finding the most popular and most searched key phrases in search engines.
There is no substitute for keyword research to rank a site. You can find useful new topics and key phrases for blog articles.
The first step in optimizing any article for "search engine" is through keyword research. In this way, you will find better and more searched keywords on Google.
By targeting profitable keywords and writing articles, you can get more visitors from Google and other search engines.
Why is keyword research important?
Traffic or visitors are the main assets of a blog or website. Keyword research is very important to bringing this traffic or visitors to your blog.
One thing to note is that a blog or article starts with a keyword for both the reader and the writer. For example, an author first determines the content of his or her writing by selecting a keyword. On the other hand, a reader is searching on Google with that key point to get the desired result.
When it comes to blogging, most writers or bloggers can't do keyword research properly, so their posts don't rank well despite having good articles. So, it is very important to do keyword research to know what kind of key phrases are written and searched online related to the topic you are posting.
So, if you want to rank your post to survive the storm of search engine optimization, you must do the right keyword research.
What are the main benefits of keyword research?
First and foremost, "Proper SEO is not possible without keyword research." Because if you are writing an article and want free traffic from Google search in it, then only those keywords in search term can give traffic to your blog by ranking your article in the search engine.
Also, some of the benefits of keyword research are discussed below:
- If you do a good job of researching the keywords and search terms associated with the article before writing all the articles or blog posts, then you will get more targeted traffic from the search engine.
- The more keywords for your blog article will rank in google, the domain authority of your blog will increase a lot.
- If you do keyword research, you will get many kinds of new and profitable article ideas (content ideas).
- There is a lot of search in any keyword or search term and it is possible to know how much that key point is searched in any place.
- With keyword research, your blog will Certain steps need to get a lot of traffic or visitors from search engines for free. And, you can earn the most in Google Adsense and affiliate marketing by the expected traffic or visits from search engines.
- Keyword research allows you to target or optimize blog articles for some lucrative search terms, words, sentences, or queries.
- Through keyword research, you can find out the competition of any keyword. And, it is difficult to find success in writing articles targeting highly competitive keyphrases. For that, it is hard to get more traffic from them.
- With this, highly searched keywords and low competition keywords can be found which can get a lot of traffic from search engines if you write articles targeting them.
So, dears, I hope you understand well what "keyword research means and its benefits". So now we come to the part where we talk about how to do keyword research for the blog article.
Get keywords ideas
Before starting keyword research, you need to understand how visitors can search your site. Only after taking that idea will you start researching. Then you can identify keywords to further expand your ideas.
This process is very simple. Just needs a little effort. So let's see how to target keywords for SEO.
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Before keyword research, ask questions
You need to understand the visitors for better keyword research. It is important to know who they are, what they want to know, what region they belong to, how many of them there are. Many people avoid these topics when researching keywords. And that's why they fail to rank their posts.
The listener needs to know the intent of the sentence you want to rank. Because if your keyword and audience intent are not the same, you will not get the desired visitor.
Determine the visitor's needs first, then start keyboard research. By doing this you will get some more helpful keywords. It is possible to be more successful by focusing on these.
Suppose you do keyword research on cakes. Your questions in this field may be as follows-
Do keyword research with these kinds of questions in mind. Then the task of research will become much easier for you.
Study your niche
Before starting keyword research you should have a deep idea about the niche. Because if you don't have the right idea about niche then your keyword research will be incomplete. And if you start researching with the right ideas, you can easily discover marketing and SEO strategies.
Certain steps need to be taken to get an idea about the niche. E.g.
- Try to get to know the visitors of your site better.
- Prioritize their queries when describing your product or service.
- Think of yourself as a customer if necessary.
- Talk with your customers and get to know them well. Look for the terms they use when describing your brand, company, product, or service.
- Join the various forums and social media networks related to your niche. Understand what they are discussing about your related product or service. Note the necessary points from here.
These steps can help you find the keywords you want.
Define your goals
Any plan needs to have specific goals to succeed. And so you have to set a goal of what you are going to do. Ask yourself the following questions:
- Who are you?
- What is the brand of your site or business?
- What is special about your site?
- On what topic did you build the site?
- What kind of service will you provide from here?
Answering these questions will determine your purpose. This time it will be easier to take the step of increasing the customer.
Setting goals provides direction for important signature strategies. Because it combines the search terms you will use later. Goals will also help you achieve your SEO objectives.
Make a list of target marketing strategies. This will provide guidance for your marketing strategies.
Make a list of main topics
Make a list of relevant content on your site. This will help you identify the competitor. It is also especially important to find the key points for you. Because each keyword research tool provides a large list based on your main topic.
You need to have a list of topics to promote your service online. Otherwise, it will be difficult to target the appropriate keywords.
Think about what phrases users can type into Google to find your products. And make a list of it. This will make your job much easier.
Identify long-tail keywords
It is great for any site to rank keywords that have a higher monthly search volume. But it is also a little difficult to do. Because the higher the search volume of the sentences, the higher the competition.
It is more difficult to rank highly competitive words. So you should choose the less competitive words. That's why sentences with longer tails are better. Because there is less competition for these keywords.
Relatively long-tailed keywords indicate specific things about your product. Which Google also likes more. Because Google always brings up posts that some key points are meet the needs of the searcher.
The monthly keyword search volume of long-tail keywords is low but specifies the needs of the searcher. So the chances of visitors coming to your site increase.
Suppose someone searches Google to find a Guesthouse in Chicago. In this case, he will be able to see information about all the guesthouses in the city of Chicago. But if he searches "the best guesthouse in Chicago at low cost", it becomes more specific.
Relatively long-tail keywords are less competitive. Therefore, such sentences should be given more prominence.
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Analyze keywords
A keyword analysis is called the starting point of a search marketing campaign. This will help bring visitors to your website.
You need to understand the phrases that visitors use to search for your product or service. And that's why you need to analyze keywords. You can further customize your content through keyword analysis.
A keyword analysis is also important to drive new markets and conversions. This will allow you to learn more about keyword competition. You need to keep an eye on five things.
- Relevance
- Search volume
- Keyword competition
- Earning potential
- Keyword trends
So let's see how we do keyword analysis.
Relevance
Relevance should be considered seriously when researching keywords. Otherwise, you will fail to find the right word. Look for sentences that relate to your product or service.
Suppose your product is a mobile phone. Now if you choose laptop-related keywords, you will not be successful. Therefore, the relevance of the research should be kept in mind.
Irrelevant keywords have high traffic and low competition but are unable to drive traffic. Traffic actually won't stay here much longer. This will increase the bounce rate of the site, which is harmful to the site.
The traffic that comes from relevant keywords will also give time to other posts on your site. Google likes this site very much. Therefore, it is always necessary to consider the issue of relevance.
Search volume
Search volume is the average number of searches for a keyword. It carries the identity of the popularity of certain keywords. Through this, you will be able to know the fluctuations of keywords throughout the year.
You need to look at the google keyword search volume to find the best keywords. And through this, you will be able to take appropriate opportunities.
If you can understand this volume properly then you will be able to create a successful website. For this, you need to know a few things. Such as:
- The number of searches for a keyword is not the same as the number of searchers. That is, a single word can be searched multiple times by the same person. In this case, those searches are also added to the number of searches.
- The number of keyword searches does not guarantee how many visitors you will get. Even if you rank your post, there are often not enough visitors from there.
- The number of keyword searches is just the average annual search. That's not to say that it will be searched in about a year and a half. Some key points are searched more often in a particular month. Such as Valentine's gift. This sentence was searched extensively in early February.
If you are new, do more keyword research, then try to eliminate the words that are searched. Because the competition for such sentences is much higher.
Try to select relatively low search volume characters to easily rank your content. Because they are less likely to compete. So you are more likely to succeed.
Keyword competition
Another very important part of keyword analysis is to know about its competition. Because it shows how difficult it is to rank a specific key point. This difficulty largely depends on the popularity of the product or service.
How easy it is to rank a keyword depends on its difficulty score. You can use any good keyword tool to find out. Using these tools you can easily find simpler and related keywords.
The keyword contest is divided into four categories according to the score:
- Easy (0 to 20)
- Medium (21 to 40)
- Hard (41 to 60)
- Super Hard (81 to 100)
Looking at this difficulty score, it is possible to understand how difficult it is to rank the keyword.
If you think you can rank relatively high competitive keywords, that's fine too. My suggestion is to choose a less competitive keyword at the beginning.
Earning potential
The CPC of a keyword is also a consideration. Because you should choose sentences that will make money for you. Therefore, it is necessary to pay attention to the CPC during research.
Use any tool to get ideas about CPC during keyword research. You can use Google AdWords if you want. This is a free keyword tool from Google. You can learn about CPC using this tool.
You will find many keywords that have a CPC of বা 4 or, 5, or more. I am not asking you to select high CPC keywords. Choose a sentence that has a higher CPC and less competition.
Keyword trends
Many things are not always popular. Again the popularity of some subjects is always roughly equal. The same is true of keyword popularity.
Take a look at keywords that have been popular for a long time. It is likely to be popular in the coming days. Words like these will help maintain the popularity of your content.
Use the Google Trends tool to find out which keywords are in demand. This tool will give you accurate information about the flow of any keyword. Which will increase the SEO value of your content.
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Use Keyword Research Tools
Kind of keyword research tools
You will find 2 types of tools for doing keyword research online. E.g.
- Free tools and
- Paid tools.
When you use any tools with money to do keyword research. Then those tools are called Paid Tools. Similarly, when you can use a tool for free, it is called Free Tools.
Now, what tools do you use to do keyword research? It will depend entirely on you. If you have enough money to spend Then you can use Paid Tools. Otherwise, it would be advisable to use Free Tools.
Here are a few practical tools. You can use these to find the right keyword.
Google Keyword Planner
Google Keyword Planner is a free service from Google. You do not have to spend any money to use this tool. This can only be used if you have an AdWords account.
Using this free service you can easily know the keyword statistics. You can use this tool to know about any keyword competition, CPC, bid limit, etc.
You must understand how useful this free service of Google is.
Google Search Console
This is one of the tools for finding hundreds of "specific keywords". The Google Search Console is not an overall keyword research tool.
But it does have a feature that helps you find keywords. A feature of the Performance Report that lists the most clicked pages from Google.
Google Trends
Google Trends is not a keyword research tool, but you can use it to do keyword research. Using it, you will find keywords that have been searched for the last ten years, starting last month
Since it is not a keyword research tool, you will not find any search volume or CPC. But if you think a little differently, you will understand that these keywords were in trend, so there is a good amount of search. This makes it easy to know what you are searching for in a particular area.
KeywordTool.io
KeywordTool.io is a very effective free keyword research tool. You can use it to do keyword research for multiple search engines like Google, Bing, Yahoo, Wikipedia, Answer’s, Amazon, etc.
There are two versions of this tool, one free, and the other paid version. In the free version only you will get an idea of your desired keywords. If you use the paid version, you will see all the different types of trends including the search volume of Keyword.
Use Ahrefs to find keywords for SEO
Ahrefs Keywords Explorer is a popular paid keyword research tool. If you have no problem with your budget then this Ahrefs Keywords Explorer tool can be the first choice keyword research tool for you.
Interestingly, these tools allow you to select keywords as well as get a complete overview of how your competitors are performing.
Semrush Tools
SEMRush is one of the most widely used keyword research tools on the market. This tool is used by big bloggers. It is very easy for us to find any keyword using it
With the SEMRush research tool, we can easily identify the least competitive terms. We can also find websites that can create backlinks.
For keyword research, you must first go to its website and create an account. This is a paid tool, but you get a 7-day free trial.
Keyword Research with Jaaxy
It helps you to get thousands of keyword ideas related to your keyword. This feature is not commonly found in other tools.
The keyword contains some important information (such as Competitor, Search Volume, Potential Traffic), which is very important for everyone.
One of the "Quoted Search Results" means how many more websites are trying to rank for this term. The lower is the easier. it will help to rank your website.
Ubersuggest
Ubersuggest is a great tool to cover all the useful aspects of keyword research. Present
This means it is one of the most popular keyword research tools.
It's a paid tool. Initially, you can use some of it for free. However, in this case, you will not get the full benefits of keyword research. If you want to use it for free, you can do three keyword research a day.
The Hoth
It is a tool that allows us to do a lot of good keyword research for free. For that, you need to sign up first. After logging in, you need to select Keyword Planner from the Tools option.
Then, go there and enter your desired or targeted research and click on the search bar. You can collect all the information including search volume, search location, trending and competition, CPC, for free by using this tool.
Keyworddit
Like other tools, Free Unique Tools is Keyworddit. With these tools, you can find niche-related keywords. On this website, you will find the keywords that are searched on Reddit.
If you have no idea about the niche of your website then Keyworddit is the most suitable tool for you. For example, suppose you create a new mobile review website. But you don't understand that people search online for some things related to mobile reviews. Then you can use this tool called Keyworddit.
You will find many more Relevant Keywords related to keywords with the help of these tools. Besides Focus Keyword, you will also find relevant keywords with it. You can also find out about the search volume of those keywords.
So I recommend this tool to you, for some reason. Some of the notable reasons are those who are completely new to the blogging sector Keyworddit will be the easiest tool for them to do keyword research.
Last Line
I have tried to discuss the keyword research guide in detail in this post. I hope you understand " how to find keywords for SEO ". If you find the right keyword, create amazing content. Then share the post on different social platforms.
