10 blog seo tips to rank higher on Google
SEO or search engine optimization is very important for blogs or websites. Your posts are delivered to the audience through search engines like Google, Bing, or Yahoo with proper optimization. But are you able to do this job properly? We have some blog SEO tips and tricks in this post. From here, You can learn how to do SEO for blogs or websites.
Google brings a large number of changes to search engine optimization. However, there are some basic rules that remain unchanged. We have discussed those rules in this post. So let's see what are those pro tips about how to SEO your blog.
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What is SEO for a blog or website?
The process of optimizing a site for search engines is called blog SEO. This process optimizes the site's internal HTML, CSS, JavaScript, media files. This improves your site's page loading speed and improves internal connectivity. If you can do this in the right way, you can easily get your site ranked in search engines.
Why is blog SEO important?
Suppose you started a blog. Did a lot of posts, but no visitors from search engines are entering your site. So can you be successful by blogging? Not at all !!
Search engines are the main source of traffic for any website. Although some visitors are available from various social media sites. But search engines are the main source of traffic. If you want to bring visitors from this great medium, you must do SEO.
Without SEO, you can't rank your site in search engines like Google, Bing, or Yahoo. Even if you get visitors from Facebook, Twitter, Linked In, and other social sites, the expected visitors will not come from search engines. So SEO is not an option to make your site public and get more visitors.
Keep reading to get blog SEO optimization tips and increase website traffic fast on your blog.
Site loading speed is more important for google blog SEO
For a long time, the speed of the site has been considered as one of the main reasons for the ranking. Sites that take longer to load cannot rank easily. So increasing the load speed of your site can be the main way of SEO which will rank the site.
Suppose you clicked on a site link to find out something. But you see that it takes a long time to open the site. What would you do in this situation? Yes, in this case, you must click on any other link.
In this busy time, everyone prefers speed. At sites where the loading speed is low, visitors get annoyed and leave. According to some reports, about 40% of people leave sites that take more than 3 seconds to open.
No matter how good the quality of your product or content is, visitors are annoyed when the page load speed is low. For this, the quality of the product or content, as well as the speed of the page, should be kept right. This will allow visitors to visit the site with ease, and they will come again and again at different times.
Reason for slowing down the site
There are many reasons why page loading speed is low.
- Large Media Files
- JavaScript Issues
- Too Much Flash Content
- Excessive HTTP Requests
- Unclean Code
- Too Many Ads
- Bad Hosting
- CSS Isn’t Optimized
- Caching Issues
- Missing Files
In addition to these, there can be many reasons for the low loading speed of the page.
You can use the Google Pagespeed Insights tool to find out about blog or website speed issues for better SEO.
This tool will help to identify the reasons for the low speed of the site. Resolve errors by following the instructions of the tool. This will increase the speed of your site, which will increase the SEO ranking of your blog.
Focus on the right keyword for higher SEO ranking
If you are a regular blogger you may know keyword research is important for SEO ranking. So take the time to choose the right keywords that your audience is looking for. If you do not do this, you will not be successful in blogging.
Many people write posts about keywords based on their own guesses, which visitors rarely search. Since these words' search volume is low, so you will not get expected visitors from these words. So don’t just rely on conjecture. Find out what users are looking for through keyword research.
After selecting the exact keywords, plan how to arrange the post. Write the post in such a way that people get answers to their queries. Use keywords in the title, URL, meta description, and article in a way that does not feel like spam.
There are many free and paid tools online for keyword selection. I would suggest you use SEM Rush. Because, with this tool, you will get more information including keyword search volume, rank, competition.
Another great advantage of SEM Rush is its SEO and Writing Assistant tool. You can easily get LSI keywords by using this option. You will also find suggestions about article length, readability, and keyword density. All of these features will help you write quality content.
Write for user
Millions of different topics are being published every day. The competition is constantly increasing. And in order to survive in this competition, many people are publishing content by giving priority to search engines. They think that if they give priority to search engines, they will be able to rank. Is that so?
Google has already made some changes in the field of SEO, one of which is to give importance to the searcher. That is, Google judges what the searcher wants to know, not what you write. And the posts that are written to help the searcher are the ones that dominate the rankings.
Those who still follow the old SEO approach are slowly falling behind in the competition. Successful people are in control of almost every single situation.
Since search engines give more importance to the searcher, you should also give importance to them. So when writing a post, consider the audience, not the search engine. Here is a post, that can help you to know how to create amazing content for a website
When you write a post for a user, you write it to help the audience. Google or other search engines always prefer such posts. And if you write user-friendly content like this, you will see that you will rank very quickly. You can read another post about SEO Content Writing Tips for Beginners. This post can help you to know "how to write SEO-friendly articles".
Write unique and relevant meta descriptions for each post
Writing meta descriptions is very important for blog SEO. It is a summary of specific content. You need to write a standard summary for each post. From this meta description, search engines and visitors will know what your content is about.
When someone searches for a topic, Google provides a link to your page to visitors based on a search. And here is a brief description of the post. This is the meta description.
The more interesting your meta description, the more searchers will click on your link. This will increase the organic visitors to your site. Therefore, separate and interesting meta descriptions should be written for each post.
The meta description is an ad for your post. So use the original keyword once while writing the description. Currently, you can use up to 300 words to write meta descriptions. So try to write a beautiful description in this specific number of words.
Create and Submit Sitemap
A sitemap is a major SEO factor for any blog or website. So it is important to have a sitemap for each site. This is how search engines crawl every page of a website.
The sitemap is basically an XML (extensible Markup Language) file. Google or other search engines index blog pages based on the information in this file. So if your site does not have this XML sitemap, your pages will not be indexed.
A sitemap file is considered a roadmap for your website. And this file is as important to search engines as it is to searchers. So you have to create and submit the sitemap at the beginning of the site. If you haven't done so yet, get it done for your site today.
Use tags for better SEO
Is your site based on just one topic? Of course not. If so, use categories and tags. This will make it easier for visitors to find what they are looking for. Google likes it too.
Create separate sections for each topic on your site. As a result, visitors will benefit as well as search engine crawlers will be able to easily understand the content on your site.
Blog posts are organized when tagged. So you can easily update these posts.
Create unique content regularly
One of the main prerequisites of blog SEO tips is to regularly promote quality unique content. Therefore, it is important to create unique content for effective SEO promotion of your blog site. Regularly promoting unique content will get your site to the top of search engine rankings very quickly.
You notice your competing websites. Those who regularly publish unique and quality content are at the top of search engine results.
So always write more quality and informative articles than the competitors. If necessary, judge the posts at the top of the search rankings. Discover what information is missing in their post. Provide that information in your post.
Search engines prioritize the quality and uniqueness of a publisher's content when ranking a website. So regularly promote unique, high-quality, and informative articles on your blog.
Internal links are very important for blog SEO
Internal linking is another essential part of website SEO. This process The architecture of the blog is improved and helps to spread the link juice. It is usually linked to another post on the same site associated with the content.
Since it is linked to other related posts, visitors click on these links with interest. And as a result, they spend more time on your site. Which search engines take seriously. Visitors also have a positive view of your site.
When linking internally, keep in mind that the linked post must be keyword-related. That is, what the viewer clicks to see, they get. Otherwise, they will be annoyed at your site. Which is never desirable.
Use a simple, readable URL structure
URL structure is more important for SEO. Each web page has a different address, and this address is called the Uniform Resource Locator. The URL sends the reader to a specific page, so it is an important part of the web page. Basically, with the help of this, visitors enter your site and visit different pages.
When visitors search for a topic on Google, Google provides relevant results. And that's why Google considers your URL. For this, your URL needs to be SEO-friendly.
URLs that are designed to meet the needs of search engines and searchers are SEO-friendly URLs. Such URLs are usually short and rich in keywords.
To make your blog SEO friendly, post URLs should be structured in such a way that users can easily navigate your site. And for that-
- Try to match the title
- Use keywords
- Make it easy to read
- Use hyphens if necessary
- Try to canonicalize
- Exclude stop-words
A mobile-friendly site can get more SEO benefits
The number of Android users in the world is increasing day by day. And almost all mobile users are visiting one or another website on the internet every day. If your site is mobile-friendly, you can get a big part of it.
Sites that are mobile-friendly, mobile users can easily access those sites. Google ranks such sites. Optimize mobile to quickly rank your blog. As a result, on the one hand, you will get more visitors, on the other hand, the site will rank faster.
If the site is mobile-friendly, you will get all the benefits-
- Fast download speed
- The website will be more available
- Improved user experience
- Increase sales
- Positive ranking signal
- Increased average visit time to the site
- Improved search / SEO performance
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