What is Off-Page SEO? Why and How to Do It
Off-Page SEO is an important aspect of the search engine optimization (SEO) process. It refers to all of the activities you can do to optimize your website and increase its ranking in the search engine results pages (SERPs). Off-Page SEO includes activities such as building links, participating in social media, and creating content.
Off-Page SEO helps to increase the visibility of your website, as well as its authority in the eyes of Google and other search engines. By boosting your website’s ranking, you canincrease your visibility and attract more organic traffic to your website.
What is on-page SEO and off-page SEO
Let us see What is on-page SEO and off-page SEO below-
What is On-page SEO (On-page search engine optimization )
What you do directly in the admin panel of your website; Such as title, tags, keywords, internal links, ALT names, image/image optimization, and many more tasks are done on-page SEO. When you're posting, some on-page SEO steps are most commonly used, such as post titles, meta tags, slugs, titles, paragraphs, keywords, exact image size, and ALT naming. These are very important on-page SEO factors to make your post well optimized.
What is Off-page SEO (Off-page search engine optimization )
In a word, off-page SEO is a combination of steps taken to increase the page rank of a website outside of a website. Things that are usually done outside of the website are; Link building, social media, forum posting, profile link building, guest posting, etc.
RELATED POST: What is SEO? How it works and its types
Off-page SEO plays a very important role in getting rankings in Google or other search engines. And one of the really big things about off-page SEO is building high-quality backlinks. “Off-Page SEO” involves link building. The more link building you do, the higher your Google ranking performance will be. Moreover, link building is the only way to increase the domain and page authority of your website.
My own opinion is; Off-page SEO makes a huge contribution to increasing the traffic of any website and helps to increase the authority of your website. If you do proper spam-free link building, your website's performance will gradually increase and Google will be recognized as an authority site.
Creating backlinks is very important to increase the ranking of a website. Backlinks are a key part of off-page SEO. Backlinks are again of two types.
do-follow backlinks - When another website adds a standard (do-follow) link to you, it can directly affect search engine rankings. That is, by referring to your website or providing authority.
nofollow backlinks - A no-follow link is a link that contains a rel = "no-follow" feature in its HTML code. This feature does not authorize search engines from the linking page to the destination page.
Why is off-page optimization important?
Where search algorithms and ranking factors are always changing, none of us know exactly how they work.
Search engines are always trying to find the right way to present the correct and best search results to the searchers.
Although we do not know the complete algorithm in the right way all the studies that have been done on SEO have shown that.
Websites can be ranked through on-page, off-page, and some other quality SEO factors or using techniques.
If a website can do successful off-site SEO then all the benefits that site gets. This will allow the website to rank higher in the SERPs or search engine results pages which will result in more traffic.
Page rank will increase between 0-10 and the higher or higher the rank, the more important the site will be to Google.
When a site ranks higher, it will get more new customers i.e. more people will be exposed. Site authority will also increase and with it, the trust and confidence of the users towards that site will be created.
How to do off-page SEO
In order to do off-page optimization in the right way, you have to follow the techniques mentioned below. So let's see what are those techniques?
Off-Page SEO Activities
There are many types of off-page SEO, they are given below-
- Social media engagement
- Social bookmarking
- Guest Posting
- Create a backlink
- Blog comment
- Blog directory
- Article submission
- Question and Answer
- Email Marketing
- Broken link building
- Web 2.0 Submission
- Local SEO
- Video sharing
Social media engagement
Once it was only called social media share but now it is called social media engagement. Because at present only posting a website on social media cannot play any role in increasing the ranking. So it is a very important off-page SEO factor for a blog or website.
When people visit the website by clicking on the link of that post after sharing on social media, that social media engagement will be able to increase the ranking of your website.
That's why before you share a post on any page and group on any social media, make sure that there is no one there to read your website article. If you share an SEO-related post in a Facebook group related to Android, no one will come to read that post. Thus, it is possible to increase the ranking and visitors of the website by sharing the post of the website targeting the visitors on social media.
Top Social Sites for Off-Page SEO
Social bookmarking
Social bookmarking websites are an important means of running a website campaign. Here you can bookmark your website or blog posts. First of all, I know what a social bookmarking website is. A social bookmarking website is an online platform where you can save any website or blog post as a bookmark and share it with others. So when you bookmark your website or blog posts on social bookmarking sites, people will try to find out about your website.
Top Social bookmarking sites
- BibSonomy
- Tumblr
- Diigo
- Stumbleupon
Guest Posting
Guest Posting has become very popular at the present time. Guest Posting is about building articles for your own website by writing articles for any other website. Guest Posting has become so popular that now you have to pay to post on the High Authority website.
You can do link building by posting guests on other websites for a certain amount of money. With guest posting, you can build links to your website by posting on other websites according to the keywords of your topic.
In order to post a guest, you need to find out which websites accept guest posts. You will find many posts by searching on the Google guest post list. You make a list of websites according to your keywords and keep some good quality articles. Increase the domain and page authority of your website by posting guests in this way.
Create a back-link
Creating backlinks is one of the most important parts of off-page SEO. Off-page SEO basically means creating backlinks.
Now the question is what does back-link mean? Back-link means having a link to your website or blog on any other website or blog. This means that anyone from that website can access your website by clicking on the link to your website.
There are several ways to create back-links. The more you can get back-links to your website from better and higher DA / PA websites, the more Domain Authority (DA) of your blog or website will increase and your website will be popular in the eyes of Google as well as your website ranking will increase.
What are backlinks?
When you go to another site and come up with a link to your site, this way you create a backlink for your site. Now the question is, how effective is this link for your site? In this case, you need to see the site from which you are getting the link, what are the value of the site and the link you are getting, what is the attribute?
A link can have two attributes — Duflo and Noflo. In the past, Dufflow was usually preferred for links to a site. But now Duflo, as well as the No-follow link, is also given importance. Whether the link is Duflo or Noflo, in both cases you will get visitors (if the visitor sees your link and clicks on it).
However, the main difference is that if do-follow, the search engine robot will come to your page through that link, that is, the link juice will come to your page from that page and if it is no-follow, the search engine robot will not come to your page through that link, that is, any link juice from that page will come to your page. No.
LinkJuse is the power of a link, which is passed from one page to another. However, whether this LinkJus will pass more or less, a lot of it depends on several parameters. Notably, the page from which the link is coming, its page rank, link attribute, link quality, the value of content on the page, topic relevance, etc.
Blog comment
You can get backlinks for your site by commenting on other quality blog articles that match your site content. Although most blogs currently have no-follow backlinks, you can still get some visitors from here.
Blog directory submission
A good and effective way to create high-quality backlinks for your website is to submit your site's URL to various blog directories.
First, you find some good blog directories, then go there and register and save a category related to your blog among the various categories there.
Then submit the URL of your website. Backlinks to your website or blog are created. It will take some time for the results to come after submitting the URL of your site in the blog directory, but when the results start coming it will come in handy for a long time. If you search the internet you will find many blog directory submission websites.
Blog directory submission site list for better off-page SEO
Article submission
For better off-page SEO, you can collect backlinks for your website by writing excellent articles on various article submission sites. However, in this case, make sure that your article is different and nice from the others.
In addition to these few mediums, there are many other mediums or methods to do off-page SEO by collecting backlinks for a website. With the help of which you can easily increase the traffic of your website and bring it from your website to the first page of the search engine. At this stage, we will know why off-page SEO is so important for a website.
Questions and Answers
This is a very good and effective way to get quality backlinks. You can go to different questions and answers sites, such as Quora, Yahoo Answer, Cha-Cha, etc., create a quality profile with the correct answers to various questions related to your niche/topic, and then you can get good backlinks from here.
Email Marketing
Email marketing is an important technique of on-page SEO. It's a simple and effective way to let your audience know about your products, services, and current offers. You collect the names and emails of your visitors by creating a signup form.
Market your website using these emails later, this way you can increase the traffic to your site. Email marketing is gaining a lot of popularity these days.
Broken link building
Broken link building is another easy and most effective way to build links or create backlinks. Follow these steps to take the Broken Link Building Way:
- First of all, find some blog sites or domains from which you want to earn or receive backlinks. You can use this tool to find broken links.
- Then check the broken external or outbound links of those sites through some broken link checker tools.
- Then find a similar page on your site that can be used instead of that broken link.
- And last but not least, let the writer, editor, or webmaster of that site know by e-mail and provide the link to your page instead of that broken link.
As a result, when they use your page link instead of that broken link, you will get a link from that site.
Web 2.0 Submission
This is a very popular method for off-page SEO. This way you can easily create backlinks for your website. You can create free domains on the website of some high-quality domain authorities and post content for free. Here is some popular Web2.0 Submission List:
- Tumblr
- Blogger
- Medium
- Wix.
Local SEO
Local SEO is the process of optimizing a website by targeting a specific audience to get it ranked in search engines. If your website is targeted at people in a particular country or region, then you need to focus on local SEO. Because Bangla or Hindi websites are visited only by people from Bangladesh and India, so you have to do off-page SEO by targeting people from Bangladesh and India.
Also, if your website is targeted at people in a specific region or district, then you need to do local SEO by targeting the audience in that area. Nowadays Google is giving more importance to local SEO and the better local websites are doing local SEO, the easier it is to succeed.
Suppose you have a restaurant in Mumbai. In this case, the ordination of your website will be in Mumbai and some surrounding areas. In the case of such websites, it is necessary to focus more on local SEO and not global SEO.
Video sharing
Video sharing is a very popular medium just like photo sharing. Here you will share videos from your site. If the traffic likes your video they will share it, comment and you will get more visitors. Some good quality video sharing sites are YouTube, Metacafe, Dailymotion, etc.
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How to Get Right Blog Topic Ideas
How to increase website traffic fast on a blog
SEO Content Writing Tips for Beginners
Last Words about What is Off-Page SEO
Off-page SEO cannot be excluded when it comes to ranking your site. If you want to do something good with your website then off-page SEO is not an option. Make the right plans for your off-page SEO and gradually implement all the plans. You will see that after some time your action is giving results.
