Google Webmaster Tools - Why Need to Use
The new name for Google Webmaster Tools is Google Search Console. Google Webmaster has added some new features to it. This is a free platform from Google. By using this platform you can learn how Google views your website. This makes it easier to optimize the site. Here you can see your domain performance, impressions, traffic, and backlinks.
Many experienced websites or blog operators do not know about Google Search Console. Again there are many website operators who know about Google Search Console but are not using it yet. Although used for rank blog, it is still deprived of its full benefits.
Honestly, whether you are new or experienced in website management, the importance of Google Search Console is the same in both cases. Here we will learn about Google Search Console.
What are Google webmaster tools?
Google Search Console may be a free service from Google that provides you tons of data about your website and its visitors. Google Search Console helps you with more information about how many people are visiting your site and how they found it.
Not only that, you can check if more people are visiting your site on a mobile device or desktop computer and which pages of your site are most popular with this free google optimization tool.
It helps you to find and fix problems with the website. As well as submitting the sitemap of the website and creating and checking the robots.txt files can help.
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What is Google Webmaster tools used for?
Google Search Console or GSC is essential for a website or blog. But why is it so necessary? Here we will find the answer to that question. Google finds a website with the Google Search Console tool. If you update a new page on your website and want to index it, you can do so easily with Google Search Console. Moreover, with the help of Google Search Console, it is possible to correct all the mistakes in your website.
The moment Google has an indexing problem with your website, Google will notify you via email. In addition, if your website has a security issue, Google will inform you of that information. Using Google Search Console, you can find out the current status of your website, that is, your position on the search engine results page. So the importance of Google search console for a website can not be overstated.
What does Google Search Console do?
If you have a website, you can never deny the need for a Google search console. As we all know, SEO is a very important issue to bring a website first in search results. Search Console helps you understand if your Google SEO is on the right track.
Google Search Console lets you track the progress and downsides of your website. You can see the location of a website in search engines. From here, you can find out how many visitors visited your website from Google search in a month, how many total impressions, and how many total clicks you got.
At the same time, the number of position keywords of your website in Google, that can also be seen here. Google presents a graph of the ups and downs of your website in a very beautiful and effective way. There are many more features that you can get using Google Search Console. Such as:
URL Inspection: Whether the pages of your site are indexed by Google, you can find out by inspecting the URL.
Sitemap: You can submit a Sitemap to Google to crawl your website in full.
Removals: If you think there is no need to show any page or post of the website in Google search, then you can remove it.
Mobile Usability: You can find out how visitors feel when visiting your website with mobile.
Backlinks: You can check the backlinks of your website.
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Why use Google Search Console?
Google Search Console plays an important role in bringing a website or blog to the top of Google search. Provides reports on what kind of traffic is coming to your website or blog from any keyword. In addition, Google Search Console does some more necessary work. It maintains the content of your website or blog.
This tool indexes all types of content on your blog or website. At the time of indexing, indexing is done by the same country and language. Google Search Console also monitors all blog content and removes spam to keep your blog fresh. Provides you with reports on all types of issues to maintain the current value of your website or blog. So it turns out that in addition to bringing a website or blog to the top of Google search, the Google search console does a lot of work.
How to Submit Your Site to Google Search Console?
To submit your site to the search console, first, log in to your Gmail. Then open a new tab in the browser. Type search console in the search box and press Enter. This time the result page will come, click on the first link here.
If you haven't previously added a site here, a page like the one below will appear. In this case, you have to click on the Start Now button.
And if a site has been added before, then you need to add a new property. In this case, click on the add property button by clicking on the down arrow at the top left.
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Now a page like an image below will appear to add your site. Here you will find two options on both sides. You can add the site with your domain.com (yoursite.com) on the left side.
Or click the Continue button with the prefix URL (https://yoursite.com) on the left. After clicking you need to verify your site on the Google search console. Below I will discuss a few ways to verify your site.
How to verify your site on Google Search Console
If you want to see the analysis of your site, it must have ownership verification in the Google search console. And there are several ways to do that. You can easily get your site verified through these processes. So let's see how to verify your site in Google Webmaster Tools.
Verify with HTML tag
Upload HTML file: In this process, you need to download an HTML file from the search console. Then paste that HTML file into the root folder of your website and click the Verify button. Then your site will be verified in the Search Consortium.
Verification with HTML tags: You can also verify your site with HTML tags if you wish. In this case, you need to download a meta tag by clicking on the HTML tag. You will then need to paste this meta tag into the <head> part of the homepage on your site. After pasting the tag, go back to the search console and click on the verify button, the site will be verified.
Domain Name Providers: Another way to verify site ownership is through a domain name provider. For this, you have to log in to the company whose domain you have purchased. Then verify the site by following the instructions provided by Google.
Google Analytics: If you use the Google Analytics tool to track your site, you can use it to verify your site. For this, you need to use a Google Analytics tracking code in the <head> section of the home page of the site. This analytics.js or gtag.js file is only used to verify site ownership.
Conclusion
Google webmaster tools are truly great. At present, its acceptance has increased so much that it is preferred by SEO experts from small and large business owners and hobby shops. In particular, the authentic information that you get from here is completely free, you will not find it anywhere else at the cost of money.
So if you haven't tested Google Search Console yet, you should add your website here today. Then look at how it has helped increase your marketing ROI.
