How to Track keyword ranking in Search Console
Keyword ranking is a crucial aspect of search engine optimization (SEO). It refers to the position of a specific keyword in search engine results pages (SERPs) in response to a user’s query. Monitoring keyword ranking is important because it gives you a clear idea of how well your website is performing in search engines and whether your SEO efforts are paying off. In this blog post, we will explain how to track keyword ranking in Search Console, a free tool provided by Google.
What is Search Console?
Search Console is a free tool provided by Google that helps website owners monitor and maintain their site’s presence in Google search results. It provides information about how often your website appears in Google search results, what queries people are using to find your site, and the number of clicks your site receives from search results. Additionally, it provides insights into any technical issues that may impact your website’s visibility in search results and offers recommendations for fixing these issues.
Why is keyword ranking important?
Knowing where your website ranks for specific keywords is important for a few reasons. Firstly, ranking for relevant keywords can increase the visibility and traffic of your website, which can lead to more conversions and sales. Secondly, tracking keyword ranking can give you insights into which keywords are driving the most traffic to your site and which ones need improvement. This information can help you adjust your SEO strategy to improve your rankings and drive even more traffic to your site. Finally, tracking keyword ranking can help you stay ahead of your competitors by monitoring their ranking changes and adjusting your SEO strategy accordingly.
Below are the 7 simple steps to Track keyword ranking in Google Search Console.
Step 1: Set up a Search Console account
If you haven’t already done so, you need to set up a Search Console account. To do this, simply go to search.google.com/search-console and sign in with your Google account. If you don’t have a Google account, you can create one by following the steps on the sign-up page.
Step 2: Verify your website
Once you have signed in, you will need to verify that you own the website you want to track. To do this, you will need to follow the verification steps provided by Google. This process is straightforward and typically involves adding a piece of code to your website’s header or uploading a verification file to your server.
Step 3: Select your website
Once your website has been verified, select it from the list of verified websites in Search Console. This will take you to the dashboard for your website, where you can access all of the data and insights related to your site’s presence in Google search results.
Step 4: Navigate to the “Performance” report
To track keyword ranking, navigate to the “Performance” report in Search Console. This report provides information about the queries that are driving traffic to your website, the pages that are being shown in search results, and the number of clicks and impressions your site is receiving from search results.
Step 5: Filter the data by keyword
In the “Performance” report, you can filter the data by keyword to see how your website is ranking for specific keywords. To do this, simply type the keyword into the “Search query” filter and click “Apply”. This will show you the ranking for that specific keyword and the pages on your website that are appearing in search results for that keyword.
Step 6: Analyze the data
Once you have filtered the data by keyword, you can analyze the data to see how your website is performing. Take note of the position of your website in search results, the number of clicks and impressions your site is receiving, and the click-through rate (CTR) for each keyword. CTR is calculated by dividing the number of clicks by the number of impressions and represents the percentage of people who click on your site after seeing it in search results.
Additionally, pay attention to the ranking changes over time. If your website is consistently ranking higher for a specific keyword, it’s a sign that your SEO efforts are paying off. On the other hand, if your website’s ranking is decreasing, it may be an indication that your competitors are outperforming you or that there is a technical issue impacting your visibility in search results.
Step 7: Make adjustments to your SEO strategy
Based on the data you collect from Search Console, you can make adjustments to your SEO strategy to improve your keyword ranking. For example, if you notice that your website is ranking low for a specific keyword, you may want to optimize your site’s content for that keyword. This can involve adding more relevant content to your site, making sure that your site is properly optimized for the keyword, and ensuring that your site is accessible to both search engines and users.
If your website is ranking well for a specific keyword, but the CTR is low, you may want to adjust the title and meta description of the page to make it more appealing to users. This can increase the CTR, resulting in more clicks and traffic to your site.
conclusion
In conclusion, tracking keyword ranking in Search Console is a crucial aspect of SEO. It provides valuable insights into your website’s performance in search results and helps you adjust your SEO strategy to improve your rankings and drive more traffic to your site. With this information in hand, you can make informed decisions about your SEO strategy and stay ahead of the competition.
